Ray Reddy is a double businessman of a mobile shop, a Google veteran, and now the SHOPIFY manager, the company’s platform. He says that the future of retail retail is an agnostic rental, where shoppers can easily switch from online to bricks and mortar without losing account data, order history and similar information.
The way he says is the journey Shopify POS.
In our recent conversation Heddrested Shopify for penetration of physical trade, the needs of modern shoppers, backend complexes and more.
Our whole sound is inserted below. The transcription is modified for length and clarity.
Eric Bandholz: Give us an overview of what you do.
Ray Reddy: I led the team shopife retail products focused on developing SHOPIFs to the All-One system for personal trade, from pop-up windows to large businesses in the area of multiple shops.
I built two trading companies in front of Shopify. The first Pushlife was a mobile trading platform acquired by Google, to which I then joined and led the company’s mobile business products. Later I founded Ritual, an application for social ordering for restaurants and businesses. My team and I left the ritual in January this year and joined Shopify.
Shopify serves online and offline traders in more than 170 countries across almost every vertical.
In the online store, workflows are largely standardized, including the pages of products, trolleys and cash registers. But personal retail is drastically different. The café does not operate anything like a shop with furniture or spa. Each vertical is clear work procedures such as table management, span planning or barcode scanning.
Historically success in physical retail meant focusing on a single niche. However, many verticals also sell online and want one uniform system for inventories, customers and transaction data. They would rather use one platform rather than repair -off tools.
The flexibility and ecosystem of Shopify POS have long been suitable for many growing businesses.
Bandholz: Tell us about your target audience.
Reddy: Our basic customers on the sale of points fall into several categories: clothing, sports goods, beauty and cosmetics and retailers with gifts or news. We also see growth in shops for pets, shops and retail stores.
Now we serve brands with more than 1,000 blinds. This has been considered a shift in the last few years, from a system that works for one trade on one that also a complex of large chains.
The ability to sell a point in Shopify was originally a slight supplement to electronic trading. Already. More than 10% of POS users are only bricks and mortar.
Our vision remains a system of POS, which is simple enough for one store and robust enough to support thousands. We make progress, but there is a lot of work ahead of us.
Bandholz: How can Direct-to-Consumer use POS?
Reddy: We are returning to individuals sellers in pop -up districts or in farmers’ markets as “occasional sellers”. This is often the first offline step for online brands. We have seen companies such as Allbirds, shopife and a range of publicly traded businesses with dozens of stores. This kind of journey – from the side hustle and bustle to the national mark – is something we are proud of to support.
Contactless payments – by clicking the paycheck – are extended. We integrated technology into the whole experience with the post office. However, the sale is more than a color. Sellers need lightweight tools, inventory and real -time synchronization between online and offline. Something as simple as the purchase of a mat sets up in a store and sends it more than a basic payment application.
The key is to minimize friction. A good poster should not force the seller to quarrel through the screenshots. It should manage all the complexity of the backend – supplies, fulfillment, compliance – so sellers can remain present and build customer relationships.
Bandholz: What is the attitude to enter personal orders to send?
Reddy: One of our latest improvisations in POS Shopify is “mixed baskets”, orders that included items in the store and shelter. Previously, traders had to create multiple orders or use a solution. With the Pos 10 in April, employees in the store can process a single mixed order and payment. It simplifies complex workflows.
We are looking for opportunities to reduce friction by monitoring how customers use POS. For example, POS 10 shortened the trolley building by 5% across the board. Some comprehensive traders have seen up to 10% speed improvement.
We also reworked the search. Previously, this required accurate text matches that were frustrating for employees with extensive catalogs. We have now introduced fuzzy comparison that behaves more like Google search. One retailer with a domestic goods with 47,000 SKU announced that it was a game.
We also focus on easy use for temporary or seasonal staff. Many shops do not have time for extensive training. One brand of pop -up clothing announced that their seasonal employees had been able to learn a post in one shift.
Bandholz: Des Shopify POS Link With Shop Pay?
Reddy: Shopify POS Integrats with Shop Pay in many retailers, though not all. This integration is a key area of carrying investments. The future of retail retail combines comfort online shopping with a tangible experience in the store. One of the common frustrations for shoppers in the store is the time it needs to find products or waiting for employees to help, unlike a quick experience from one click online.
Our goal is to merge online profiles and shopping skills. For example, customers who want to send items to their homes must often provide their complete address at the cash register – information already stored in the store profile. Immediately transfer of this data to the trade system would remove friction and speed up the cash register.
In addition to payment, there is a huge opportunity to strengthen the buyer’s experience by linking online activity with a shopping shop. Imagine that you see the items you have added to your online cart just a few meters from the physical store, ready to buy. The connection of the online intention of customers with their offers in stores has meaningful and exciting possibilities.
Bandholz: Where can people learn about POS and connect with you?
Reddy: For more information, visit Shopify.com/pos. I’m on X and LinkedIn.
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