Over the years, Google has limited how the website can control their appearance in search results.
Here’s what can’t be controlled on Google search sites.
Sitelinks
For some searches, in particular, including brand names, Google displays the List Links. This is called Sitelinks. Unfortunately, the Google algorithm often shows Sitelinks that are irrelevant or unimportant for the site’s business.
Owners do not control these addresses of the URL. The only method of removing Sitelink is to delete a page or add noindex Meta tag, but both WoW also removes the page from all Google search.
Here are Sitelinks for a “practical electronic store” inquiry:
The website has little control over Sitelinks, such as this example for a practical electronic store.
The name of the listing
The name of the listing is the most important part of the search for search and largely affects the number of clicks. Google used only to view the page title List brand.
A few years ago, however, Google began to display titles based on the search for lift search. The result is often less clicks.
There is no way to prevent Google from rewriting the page name. Using HTML as H1 headers increases the likelihood that Google will use it in my experience because it will align the name of the listing with what search engines would see on the next page.
Google is now deciding on the SERP -based lists, such as “How to create a website”.
Listing
Html pages meta The description summarizes its content. For a long time, Google has considered META descriptions to be indications rather than instructions. Displays META descriptions only if it comes to the query.
The website can affect the descriptions of the list that appear under the name, include summary paragraphs, conclusions and shorts. Depending on the query, Google could display some of these sections in the description.
Otherwise, do not check the SERP snippet description.
The list may or may not use the HTML META HTML description.
Overview of AI
AI Google Overview is the answers generated by artificial intelligence at the peak search results.
The AI overview usually satisfies the needs of search engines, eliminating the need to click. Hénce many site owners prefer Google not to use its content in AI reports. I do not know that no way to block Google in using the content of the site in AI reports while still indexing it for conventional SERP.
Google Directive in Robots Robots.TXT blocks Gemini, but not AI reports. Has Nose Meta brand probably blocks AI reports and all SERP snippets.
The AI overview usually satisfies the needs of search engines, eliminating the need to click. This is “How to create a website” for the question.
Excerpts presented
The excerpts presented appeared on the best Serp Google to provide quick answers to the question. Now they appear in the middle of the SERP pages, if at all, due to the rise of AI reports.
Excerpts introduced usually reduce the number of clicks on the linked URL. The website has no control over the recommended snippet or its content.
Has Nail META TAG instructs search machines to avoid showing the page in the recommended snippet, but also removes descriptions from the list of non -functional pages.
Well structured frequent questions, HTML headings, a brief summary-to the content of the demonstration excerpt, but there is no warranty.
In short, Google reduces control over SERP on the website because it prefers what the searchors are looking for.
They can focus on brief content, sites with well -structures and suitable headings.