Summer is time to withdraw from the reversal and focus on family and entertainment. It is also advisable to catch up with reading, thinking and planning. I asked the owners of electronic trade what books formed their careers and views.
Here’s their answer.
All the trade
Brad Stone
All the trade
The rise of Amazon and Jeff Bezos is inspired by Ben Bouman, owner of Heavify Direct, a family seller of an automobile elevator, jacks and similar equipment, which says, “” Everhing Store “by Brad Stone is a book I revit every year. Like and keeps me sharp.
E-MYTH was revised
Author: Michael Gerber
E-MYTH was revised
Mark Nelson, CEO of Foodie Box Love, provider of gifts for craft food from Ancest, recommends “E-MYTH Revisited” Michael Gerber. Nelson says, “He explains how to develop your business and avoid common mistakes, whether it is an electronic business or any business.”
Nelson is also starting on “The Mom Test” by Rob Fitzpatrick, because it “solves and helps to solve the basic problem in the launch of a new business… Getting” real “and” honest “feedback about your idea. Most people do not give you their real opinion, tell you that you want to hear or lack expertise in the domain area to evaluate the business idea.
Made to hold
Author: Chip Heath and Dan Heath
Made to hold
Eric Tourney is the director of sales and marketing for Monterey Company, a propatable product manufacturer founded in 1989 and fully online sales of 2003.
His Favorites are “Made to Stick” by Chip Heath and Dan Heath, What Calls “A Must-Feed for Anyone Who Wants to Make Brand Messaging Resonate” “The Cold Start Problem” by Andrew Chen on “The One Thing” by Gary Keller, ”and Classic I Revisit Opisit. It’s and Grouping Reminder to Focus on What Trouly Matters, Especially When You Are Simultaneously Juggling Products, Marketing, Operations and Growth.”
7 powers
Hamilton Helmer
7 powers
The Val bronylovsky, founder and CEO of Boutique Retail, Australian domestic gods Mercihant, recommends “7 powers” by Hamilton Helmer. He says, “It offers a sharp, strategic framework for building permanent business benefits. I found that I have been shortening it several times.”
Providing happiness
Author: Tony Hsieh
Providing happiness
“Giving happiness,” Memoir from the late CEO of Zappos Tony Hsieh, is the best selection of Ann Berthold, the main strategist Flower Leis in Hawaii. He says Hsieh’s memory “includes great lessons about creating first -class customer services and cultivation of corporate culture where employees are happy to come to work.” Berthold also recommends “location” from Al Ries and Jack Trout, which calls “short and simple classic” and “first -class brand that every new trader should read”.
Building Storybrand 2.0
Author: Donald Miller
Building Storybrand 2.0
The serial entrepreneur Jake Munday, CEO and co -founder of Custom Neon, who produces neon brands designed to tailor, recommends “building a Storybrand 2.0” by Donald Miller. “The book emphasizes that if customers understand what you offer with the first few seconds, they will move on,” says Munday. “By watching his easily digestible and action steps, he surrounds the topic of a powerful narrative, simplified our sending messages and explained our values, which led to high wiring and conversion.”
Let your people surf
From Yvon Chouinard
Let your people surf
Kass Lazerow, Co-founder of Golf.com and Buddy Media (Acquired by Salesforce), and co-author of “Shoveling sh $ t,” WHIC Founder of Patagonia, ”Alchemy: Dark Art and Curious Science of Creating Magic in Brands, Business, and Life” with the advertising of Rory Sutherland and “Generation AI” by Matt Britton, an expert on consumer trends and new media tactics.
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